When fill in the blank formulas aren't enough anymore
Curiosity Hooks Brought Us Our Worst Prospects, Here's What Brings the Best Ones
Avoid 'Guessing and Testing' by Using These Structural Framing Patterns to Attract Buyers, & Cut Wasted Ad Spend
Unique Methodology · the evaluation system · full recordings of all Sessions
Our Data Tells Us Running a "Curiosity Hook" Gets Us the Lowest Quality Prospect That Exists
You can be a:
- Media Buyer
- Growth Strategist
- Ecommerce Owner
- Founder
- Creator
- Creative Director
Or anyone else that runs ads... and we can all still agree in hindsight that you've wasted too much budget on ads that didn't work out.
Curiosity hooks pulled the lowest quality prospects of any hook type we tested. Hype and superlatives trigger skepticism before line two. And the formula your competitor already uses?
Your buyer has seen it.
They keep scrolling.
But there is a deeper level to this stuff, few teach it... even fewer pay attention to it.
Now it's yours...
We invite you to attend:
Deconstructing Hooks
"The Art and Science of Ad Framing and Attention-Taking"
Full Recordings Available
Everything You Need to Rebuild Your Hooks and make them work
More Winners Per Test
Find Winning Ads Faster
Qualified Prospects Click
Create Sustained Attention
Cut Wasted Spend
Higher Hook Rates
Here's What We'll Cover in This Workshop
Special Bonuses You Get With the Workshop
Special Ad to Landing Page Full "CODE Continuity" Training and Framework
A RPO Analysis and Walkthrough on a Participants Sales With Dr. Nic
If this workshop saves you just ONE bad ad test, it's already paid for itself...
Everything You Get:
1. Our most impactful hooks deconstructed
2. Why the famous headlines worked
3. Full Recordings, Slides and Formulas
4. Live Q&A at the end
Bonuses:
- Ad to Landing Page Training Framework
- A Live RPO Analysis and Walkthrough on a Participants Sales Page Using "Neural Network Sequencing"
Workshop Price: $295
$195
Full Recordings Available
100% Money Back Guarantee
If you apply the hook trainings that you learn in this workshop and do not see a significant measurable difference in your results, then let me know (with screenshots) and I'll refund everything you paid for this workshop
What Others Say About Our Training
"Chris Rocheleau is the Greatest Social Media Copywriter on the Planet"
Keith Krance
Founder, Dominate web media
Chris is the Real Deal, his ad methods have totally skyrocketed my ROAS for my clients, he is the internet's best kept secret!
Lauren Egeland
Lauren Egeland Marketing
Chris's system works way better than anything else I've tried! It's shocking to me how much money people waste in ads using other methods that are outdated
Chad Barker
Founder, Chadbarker.com
It was a breath of fresh air to hear someone say, "Don't copy what others are doing". This was backed up by the different approach you take to breaking down the different elements of the ad and testing them independently. This truly resonated with me.
Michael Grubb
AI Agent Convert
Purposeful triggering of brain mechanisms to match the sales progression and increase the chance of making the sale... This is the next generation of Scientific Advertising
Michael Miget
moneyshyft.com
“I can’t say enough about Chris… a beacon of hope in a very crowded marketplace...Chris comes along and shatters the way everyone else teaches copy… result in CPAs that can easily drop in half…These skills are invaluable.”
Stirling Gardner
Founder, stackt digital
Fascinated by the complexity of decision-making in the brain... The sequencing makes so much sense too now
Ann Juncal
IndEPENDent media buyer
It’s really helping me fine-tune my messaging and reflect on my message in a different way. I can then bring that to improve my Epic ads message. If you haven’t watched it yet - highly recommend it!
Lizzie Walden
Author, Your Complete guide to coping with heartbreak
The System Behind 16 Years and 100's of Millions in Ad Spend
I've seen my fair share of marketing gimmicks over my 16 years as a Consultant and Messaging Strategist.
I found the online landscape needed a new translation that fit where the world was going... not where it was.
Using Technology like instant feedback loops inside ad algorithms that give us real-time data based on how people respond to our message, I developed and refined a proprietary messaging system for ads.
That system is now called CODE Methodology - and it works within today’s social media landscape. This messaging system has beat everything I've matched it up against.
As a result, and if used properly, this method always increases conversions and bottom-line revenue for anyone regardless of the platform
~ Chris Rocheleau
Founder, CODE Methodology©
frequently asked questions
Workshop Starts August 24th at 10am Pacific / 1pm Eastern. 2 Hours + Questions and Answers
Just the 2 hours of training and if you want to stick around to listen to the Q&A you're welcome to. That will also be included in the recording for you. The time to construct your own hooks usually take an hour or two, but depend on each individual's effort and number of hooks they intend to write.
Register anyway. You get the full recording and can submit questions ahead of time for the Q&A.
Templates tell you what to write. This teaches you why ad hooks work, so you can build and judge your own.
The combination logic was developed in Meta, the hardest attention environment there is. It carries to ad hooks on every other platform and also applies to your on page copy.
No, you're the ideal attendee. We open with a quick refresher including new scientific definitions, then move into the combination layer you've never been shown.
No. You need to write, or want to write, your own ads. Beginners get the system before bad habits form. Experienced buyers get the missing explanation for results they've already seen.
No. E.P.I.C. is the separate long-form ad copy system. This workshop is the hook layer.
Today's advertising landscape is littered with copycats in a "sea of sameness"... This Methodology breaks that "me too" mold and allows you to create ads that are fundamentally different, that work, that stand out... and ultimately work better
Copyright 2026 North Node Solutions Inc P.O. Box 4026 Sedona, AZ 86340
This site is not a part of the Facebook, Instagram or Meta websites. Additionally, this website is not endorsed by Facebook in any way. FACEBOOK, INSTAGRAM and META are a trademark of FACEBOOK, Inc.
This site is not a part of Google, Youtube or any company wholly owned by Google or Youtube. Additionally this website is not endorsed by Google or Youtube in any way.
IMPORTANT: Earnings and Legal Disclaimers
Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying any North Node Solutions programs, the economy, the normal and unforeseen risks of doing business, and other factors.
Chris Rocheleau & North Node Solutions, are not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of our products and services should be based on your own due diligence. You agree that the North Node Solutions Programs are not liable to you in any way for your results in using our products and services.
See our Terms & Conditions for our full disclaimer of liability and other restrictions.
Privacy Policy | Disclaimer | Terms of Use