90% OF META ADS FALL APART AFTER TAPping "SEE MORE"...
The Neuroscience Based E.P.I.C. Ad Formula That Presells Buyers Inside the Ad Itself to Scale Spend Profitably
Developed Across Tens of Millions in Ad Spend and 100+ Industries to Fire the Brain's Buying Networks in Order, So the Structure Does the Persuading
Someone taps "see more" on your ad... what happens next decides whether you get a customer or just paid for a wasted click
This is the moment 90% of ads fall apart, the hook worked and the click happened... but the body copy never presold the offer.
So that click never became a sale.
Most advertisers respond by testing new hooks, new headlines, new creative.
The real leak is further down, and almost nobody is looking at it.
I know because I've spent over a decade and tens of millions in ad spend fixing exactly this.
The system I built has been field tested across 16+ years of real client data, every offer type, and over 100 industries. It has taken brand new businesses to six, seven and even 8 figures in under a year.
Mostly by nothing more than making the ads themselves do a lot more heavy lifting.
So this is not a course on headlines... this is about what your ad does after the tap.
We went to the source: the 6 neural networks your brain runs every time it makes a buying decision:
- Identification
- Threat evaluation
- Social cognition
- Reward centers
- Value assessment
- Decision making
Then we mapped an ad structure that fires them in the exact sequence a natural buying decision follows.
This not about fancy hype words or having "brilliant creative writing" skills either.
Because when the sequence is right, the structure does the persuading for you, that's why it works regardless of your current copywriting skill.
Dr. Nic Lucas brings the neuroscience: brain imaging research on attention, persuasion, and decision making.
I bring 16 years of ad management, tens of millions in spend across hundreds of client accounts, and the results to go with it.
Inside, you'll upload the full system into your own brain:
The result is a positive, frictionless, natural buying decision.
This is My Magnum Opus: My Updated and Refined E.P.I.C. Ad Formula, Now Amplified by the Neuroscience of Why it Works...
...because it works WITH the brain's decision pathways instead of against them.
If you're tired of being "Algorithm Dependent," this is the science-backed influence formula that makes more sales whether the algorithm favors your ad or not.
CODE Methodology Presents:
"The E.P.I.C. Ad Formula Workskop"
Each stage is engineered to fire one or more of the decision networks in the right in order
3 Day Workshop Recordings
Day 1
Identifying Networks
a. The Neural Networks making the decisions (unconsciously)
b. The Formula Architecture and what it accomplishes
c. Rules to avoid sabotaging this type of ad in the auctions
Day 2
Art of the Illustrate
a. The segue to revealing your solution gradually
b. Sequencing the solution and differentiation properly
c. Removing mental constraints for solution acceptance
Day 3
Convert on Command
a. Engineering the conversion - no matter the type of offer
b. Leveraging value and reversing risk for mental contrast
c. Deep level copy tactics to keep focus and increase conversions
Special Feedback Sessions to Get Your Copy Optimized
Bonus Session#1
LIVE EPIC AD REVIEWS
(Recordings)
Recordings of live critiques to make sure your EPIC Ad is done right and it works
Bonus Session#2
LIVE EPIC AD REVIEWS
(Recordings)
A 2nd Session of Recordings of live critiques to make sure your EPIC Ad works
PLUS ACCESS TO MY UPCOMING LIVE WORKSHOP:
"DECONSTRUCTING HOOKS"
Predicting Why Ads Work and When They Won't
Two ad hooks can read nearly identical and produce wildly different results. In this live 2-hour workshop, I'll show you the element combinations that explain why, so you can engineer a higher hit rate on every batch of ads you test, and stop paying for misses you could have caught at the draft stage
(LIVE WORKSHOP DATES TO BE ANNOUNCED NEXT WEEK)
Attract Qualified Buyers
Our qualification and filtering process makes sure only the "more likely to convert" readers engage with your ad and beyond.
Increase Conversions
Lead the reader through Neuroscience informed "neural net sequencing" to trigger decision making at a 2X-5X rate.
Raise ROAS and Scale
Retrain Social Media Algorithms to show your ad to the most qualified, ideal target audience using dynamic feedback loops
What Others Say About Our Training
"Chris Rocheleau is the Greatest Social Media Copywriter on the Planet"
Keith Krance
Founder, Dominate web media
Chris is the Real Deal, his ad methods have totally skyrocketed my ROAS for my clients, he is the internet's best kept secret!
Lauren Egeland
Lauren Egeland Marketing
Chris's system works way better than anything else I've tried! It's shocking to me how much money people waste in ads using other methods that are outdated
Chad Barker
Founder, Chadbarker.com
It was a breath of fresh air to hear someone say, "Don't copy what others are doing". This was backed up by the different approach you take to breaking down the different elements of the ad and testing them independently. This truly resonated with me. I thought the MMW was one of the best trainings I’ve ever attended... This surpasses it.
Michael Grubb
AI Agent Convert
Purposeful triggering of brain mechanisms to match the sales progression and increase the chance of making the sale... This is the next generation of Scientific Advertising
Michael Miget
moneyshyft.com
“I can’t say enough about Chris… a beacon of hope in a very crowded marketplace...Chris comes along and shatters the way everyone else teaches copy… result in CPAs that can easily drop in half…These skills are invaluable.”
Stirling Gardner
Founder, stackt digital
Fascinated by the complexity of decision-making in the brain... The sequencing makes so much sense too now
Ann Juncal
IndEPENDent media buyer
I’m loving the Messaging Matrix Resource training. It’s really helping me fine-tune my messaging and reflect on my message in a different way. I can then bring that to improve my Epic ads message. If you haven’t watched it yet - highly recommend it!
Lizzie Walden
Author, Your Complete guide to coping with heartbreak
Instant Access Resources and Tools
Resource #1
Differentiation Nation 4.0
Proven specific, unique techniques to instantly stand out from competitors and make your offer the only viable solution
(Sells for $197)
Resource #2
Agentic Message Mapping Workshop 2026
A way to test ads effectively inside a post-andromeda world. Use with our internal AI Agents walk you through the entire test
(Sells for $697)
Resource #3
Creating EPIC Reels
We do a walkthrough of the exact process we use to take a tested EPIC Ad and convert it to a "Reel" and find more qualified buyers
(Valued at $300)
What you're getting in this Workshop:
And because the decision sequence is the same everywhere humans buy, everything you learn transfers to your emails, sales pages, webinars, and VSLs
1
E.P.I.C. Ad Formula
My proprietary blueprint for writing persuasive, high-converting long-form ad copy that scales
2
The Neural Network Alignment
How the neuroscience of decision making works inside an EPIC ad to convert more buyers
3
29 Contextual Headline Formulas
High-Engagement-Low Negative Feedback formulas with examples - extracted from our best ads
4
18 Ad Engagement Rules
How to make sure they read your entire ad and eliminate all negative feedback loops
5
2 Ad Feedback Session Recordings
We'll took volunteers to participate in a "hot seat" to review your ad to make sure it works
Plus these bonus resources:
UPCOMING LIVE WORKSHOP:
Deconstructing Hooks - How to understand which hook formulas apply to your offer
"Differentiation Nation"- creating unique mechanisms and properly marketing your unique strengths
Creating Short Form EPIC Reels - How to convert a tested EPIC Ad into a "Reel" to find more buyers
Agentic Message Mapping Workshop The updated way to test ads effectively inside a post-andromeda world - Agentic Assisted for Speed
14-Day 100% Money Back Guarantee
If, for any reason, you don't think this is best long form ad training you ever been through... just let us know and we'll give you a swift refund
Frequently Asked Questions
No. E.P.I.C. works because the sequence persuades, not the sentences You can have no experience and learn to do this in 3 days.
No, only a knowledge of our Element System (which we'll provide as a resource as a part of participating in this workshop).
Each session will be 60-90 minutes of formal training, examples and walkthroughs. After those 90 minutes you'll have the option to stay on the call to ask questions or listen to others in a Q&A session pertaining to the curriculum. You will probably spend a 2-3 hours outside of these workshops on writing and refining your first ad... after that, writing EPIC ads because continually easier and faster with time.
We've tried every long form outline available on the market and our data shows that our EPIC Ad Framework always wins in head to head matchups. Even turning the long form into a reel against another popular reel message format showed we converted at a 12% rate where the other reel format taught by a very well know "gooroo" converted at only 4.3%. We've been able to translate this format to many formats including emails and they just convert better.
A Note from Chris
Being a full time marketer, agency owner and consultant for over 16 years I got sick and tired of seeing the same tactics and strategies being "rehashed" over and over.
This does not just regurgitate and rehash the same marketing/copywriting training everyone else does.
The "E.P.I.C. Ad Formula" is our flagship method to that consistently beats any ad we test against it.
You don't need "8 different ad frameworks"... because this one can look 8 different way but still follow the same decision making process.
As a result, and if used properly, this method always increases conversions and bottom-line revenue. Period.
~ Chris Rocheleau
Your Special Offer TODAY ONLY
Bonus Resources:
- Creating Short Form EPIC Reels
- Agentic Message Mapping Workshop
- "Differentiation Nation"
- UPCOMING LIVE WORKSHOP:
Deconstructing Hooks - How to understand which hook formulas apply to your offer
$1997
Finally Know How to Fix What Happens After the "Tap": Get The EPIC Ad Formula Below:
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14-Day Risk Free Guarantee
If, for any reason, you don't think this is best long form ad training you ever been through... just let us know and we'll give you a swift refund
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IMPORTANT: Earnings and Legal Disclaimers
Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying any North Node Solutions programs, the economy, the normal and unforeseen risks of doing business, and other factors.
Chris Rocheleau & North Node Solutions, are not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of our products and services should be based on your own due diligence. You agree that the North Node Solutions Programs are not liable to you in any way for your results in using our products and services.
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