Important Updates and Getting Started - Group Access

Details and Access Updates

The Elements You'll Work With During the Test

Email Deliverability Training with Sasha Sibree

How to make sure you're compliant with Google's new authentication policies so you get your emails delivered to Gmail

Decision Triggers

Simply put, it’s the things people consider when making a buying decision

Offer Levers (Buying Triggers)

Top 10 ways to offer your product, in terms of pricing, delivery and terms

Differentiation Nation 2.0

Use These 5 “Ad to Offer Pivots” to Make Your Competition Irrelevant and Convert Sales Again Even in Saturated Markets

Rapid Headline Writing Session

Day 1 - Defining Distinctions

Day 2 - Element Coaching and Feedback - Test Setup

Element Clarifications and Tactics

Day 4 - Understanding Nuances Making a Perfect Test

Day 5

Day 6 - Benefit Test Debrief and Ad Liquidity

Day 7 - Challenge Test Setup and Element Definitions

Day 8 - Elements and Body Copy

Day 9 -The C.I.A. Method

Day 10 - Tertiary Testing and Creating Variations