We'll open up growth in your startup within 21 days

Using a different approach to messaging, testing and revenue optimization.

Profit Optimization Advisors Trusted by Over 1,000 Founders and Early-Stage Startups

The Situation

You're under pressure to show growth and a path to profit.

1

Investors?

You need more funding or you're going it alone?


Either way, growth and profit are critical.

2

Customers?

You needed them yesterday and even more today.


How are you finding and converting them?

3

Cash Flow?

You need money to make money.


Which strategy can optimize your cash flow fast?

The Triune Method of Profit Optimization

We'll get you the audience, validate the message, and optimize your conversions.

1. Get the Audience

Using exclusive relationships with our data partners, we will custom-build an in-market audience with high affinity for your product or service.

2. Validate the Message

Using our patented testing methodology, we will run a low-cost, high-value social media advertising campaign, and identity exactly which words and phrases generate the highest engagement with purchase-intent.

3. Optimize Conversions

Using a sophisticated statistical sampling method built on an exclusive testing platform, we will optimize the messaging on your website or funnel to maximize conversions and optimize revenue.

Let's Get Practical

Here's exactly what we do and why it works.

Endorsements

Here's why we do, what we do.

Add customer testimonials in this section. Testimonials provide social proof and are ideal for convincing visitors who still have doubts or are on the fence about making a purchase.

Justin Ip, Kick Health

The more specific your testimonials are, the more effective they tend to be. Ask your customers specific questions to elicit these types of highly persuasive testimonials.

Alicia Reynolds, Strollee

Add customer testimonials in this section. Testimonials provide social proof and are ideal for convincing visitors who still have doubts or are on the fence about making a purchase.

Daniel Street, Online Education

The more specific your testimonials are, the more effective they tend to be. Ask your customers specific questions to elicit these types of highly persuasive testimonials.

Jarrett, My Pet Peed

Add customer testimonials in this section. Testimonials provide social proof and are ideal for convincing visitors who still have doubts or are on the fence about making a purchase.

Justin Ip, Kick Health

The more specific your testimonials are, the more effective they tend to be. Ask your customers specific questions to elicit these types of highly persuasive testimonials.

Alicia Reynolds, Strollee

No Nonsense Pricing

Get Started With

$15,000*

  • Custom built in-market audience
  • Message testing methodology deployed
  • Engagement with intent achieved
  • Message optimization developed
  • Revenue optimization initiated
  • Conversion rate increased
  • A clear path to growth and profit 

We’re looking for a small number of people to work with.

*We offer various terms of engagement on a case-by-case basis. From flat fee for service, revenue share, performance, and equity.

FAQs

Who are you guys?

Chris Rocheleau is a marketing strategist, investor, and developer of the CODE Methodology approach to social media advertising, with over 100MM in ad spend. He has consulted and coached thousands of entrepreneurs and founders on their messaging and advertising, leading them through startup, growth and scaling phases.

Dr Nicholas Lucas is a scientist, entrepreneur and investor and has exited two of the companies he founded (health care and publishing). He's been advising founders for over 15 years on profit optimization and the neuroscience and psychology that drives entrepreneurial success. He is a former partner at Build Grow Scale (Ecom Insiders), focusing on revenue optimization rather than just increasing traffic.

Sid Mofya helped support both founders and investors in his role as COO and Director at the Draper Venture Network. His expertise lies in his advisory role on venture capital, collaboration across global ecosystems, and supporting the next generation of innovators

How quick will I see meaningful results?

We typically start to see meaningful results within 21 days, such as higher engagement with purchase intent, reduced cost to acquire a customer, and increased purchase conversion rates.

Tell me more about the audience?

Our streamlined interest testing process and third-party seed audience align with purchase intent, leveraging relevant behavioral indicators and search terms. These audiences excel in optimizing algorithms, especially for products and services lacking relevant social media interests, such as health-related offerings.

Tell me more about your message testing methodology?

In contrast to every other testing approach we've seen, we use a micro-testing strategy to determine exactly which singular words and phrases trigger the highest engagement with purchase intent.

We start by being hyper-granular to set a contrasting mental context that is up to 75% more cost efficient in comparison to other methods.

Once we have defined our first set of elements, we use these to precisely direct the remaining copy for the ad so that we're not relying on creativity and inspired guess-work, but on data-defined messaging that we have demonstrated is more effective.

This is a completely different approach to defining your messaging and isn't available anywhere else.

Tell me more about your conversion rate optimization?

Conversion rate optimization is typically time consuming and expensive with small incremental improvements as individual elements are A/B tested.  We do things very differently and use what we call an "Intelligent Relationship Engine", which is a truly multivariate statistical engine that comprehends complex on-page interdependencies, resulting in exponential improvements in conversions, sales, and revenue. 

It stands as a sole testing and optimization tool with a guaranteed increase in conversions.

We begin testing after 14 days using the CODE messaging elements we've derived from our micro-testing strategy.

What is 'Profit Optimization'?

Profit optimization is the strategic process of maximizing business revenue while minimizing costs. This involves various strategics such as adjusting product prices, enhancing operational efficiency, and fine-tuning marketing strategies, which is where we come in.

Our TRIUNE Method of Audience Optimization + Message Optimization + Conversion Rate Optimization enables us to generate meaningful growth results in 21 days.

 

What assurances do I have?

Assurance 1: Within 14 days we will have optimized your messaging, based on data not guesswork. There is full transparency about this process, and you have access to all the data.

Assurance 2: Within 21 days, we will have provided you with optimized messaging to test on your website and/or funnel. Assuming you have attended to minor technical requirements on your side, we will have initiated the first tests of conversion rate optimization using this messaging.

How do I get started?

We start this process after assessing your situaiton, which we do in two steps.

Step 1: We have a form for you to complete in which we gather bassline information.

Step 2: If this aligns with our criteria, we will arrange a call with you and your team, including your Key Decision Makers, to discuss our strategy.

If we all agree to proceed, we will send you an agreement to sign, and we begin work as soon as payment is received.