Deconstructing Hooks
EPIC Ad Formula
Confirm
90% OF META ADS FALL APART AFTER TAPping "SEE MORE"...
The Neuroscience Based E.P.I.C. Ad Formula That Presells Buyers Inside the Ad Itself to Scale Spend Profitably
A Natural Decision Making Formula Developed Across Tens of Millions in Ad Spend and Over 15 Years to Prequalify Prospects and Increase Conversions
***Live Session Happens August 25th, 2026***
Someone taps "see more" on your ad... what happens next decides whether you get a customer or just paid for a wasted click
This is the moment 90% of ads fall apart, the hook worked and the click happened... but the body copy never presold the offer.
So that click never became a sale.
Most advertisers respond by testing new hooks, new headlines, new creative.
The real leak is further down, and almost nobody is looking at it.
I know because I've spent over a decade and tens of millions in ad spend fixing exactly this.
The system I built has been field tested across 16+ years of real client data, every offer type, and over 100 industries. It has taken brand new businesses to six, seven and even 8 figures in under a year.
Mostly by nothing more than making the ads themselves do a lot more heavy lifting.
So this is not a course on headlines... this is about what your ad does after the tap.
We went to the source: the 6 neural networks your brain runs every time it makes a buying decision:
- Identification
- Threat evaluation
- Social cognition
- Reward centers
- Value assessment
- Decision making
Then we mapped an ad structure that fires them in the exact sequence a natural buying decision follows.
This not about fancy hype words or having "brilliant creative writing" skills either.
Because when the sequence is right, the structure does the persuading for you, that's why it works regardless of your current copywriting skill.
Dr. Nic Lucas brings the neuroscience: brain imaging research on attention, persuasion, and decision making.
I bring 16 years of ad management, tens of millions in spend across hundreds of client accounts, and the results to go with it.
Inside, you'll upload the full system into your own brain:
The result is a positive, frictionless, natural buying decision.
This is My Magnum Opus:
CODE Methodology Presents:
"The E.P.I.C. Ad Formula"
The Prequalifying and Preselling Ad Formula Responsible for 100's of Millions in Revenue Over 15 Years of Running Meta Ads
An Updated Live 2 Hour Training - Now With a Personal Feedback Video
*** Live Session Happens August 25th, 2026 10am Pacific/1pm Eastern ***
[Recording and Membership Site Access Included]
Part 1
Setting of the Stage
a. The decision making parts that make it all work
b. The Formula Architecture and what it accomplishes
c. Rules to avoid sabotaging this type of ad in the auctions
Part 2
Art of the Illustrate
a. The segue to revealing your solution gradually
b. Sequencing the solution and differentiation properly
c. Removing mental constraints for solution acceptance
Part 3
Convert on Command
a. Engineering the conversion - no matter the type of offer
b. Leveraging value and reversing risk for mental contrast
c. Deep level copy tactics to keep focus and increase conversions
Special Feedback Session to Get Your Copy Optimized
YOUR PERSONAL EPIC AD REVIEW
Write your ad, send it to me and I will do a full screenshare walkthrough of your ad with feedback to make sure your EPIC Ad is done right and it works
(I've never offered this before)
Attract Qualified Buyers
Make sure only your ideal "likely to convert" readers engage with your ad and move forward.
Increase Conversions
A natural preselling and decision priming process to trigger decision making at a 2X-5X rate.
Raise ROAS and Scale
Retrain Social Media Algorithms to show your ad to the most qualified, ideal target audience
Instant Access Resources and Tools
Resource #1
Differentiation Nation 4.0
Proven specific, unique techniques to instantly stand out from competitors and make your offer the only viable solution
(Sells for $197)
Resource #2
Creating EPIC Reels
We do a walkthrough of the exact process we use to take a tested EPIC Ad and convert it to a "Reel" and find more qualified buyers
(Valued at $300)
What you're getting in this Workshop:
And because the decision sequence is the same everywhere humans buy, everything you learn transfers to your emails, sales pages, webinars, and VSLs
1
E.P.I.C. Ad Formula
My proprietary blueprint for writing persuasive, high-converting long-form ad copy that scales
2
Social Media vs Traditional Copy
The differences between writing copy on social media versus traditional or "sales page copy" (you'd be surprised the difference)
3
29 Contextual Headline Formulas
High-Engagement-Low Negative Feedback formulas with examples - extracted from our best ads
4
18 Ad Engagement Rules
How to make sure they read your entire ad and eliminate all negative feedback loops
5
Submit Your Ad Once for a Personal Feedback Video from Chris
This way we ensure your ad works properly and you didn't wasted all this time and energy for nothing
*** Plus these bonus resources ***
"Differentiation Nation"- creating unique mechanisms and properly marketing your unique strengths
Creating Short Form EPIC Reels - How to convert a tested EPIC Ad into a Reel to find more buyers
Publicly Priced everywhere else on this site for: $1995.00
$697
(Only on this Page)
Add The EPIC Ad Workshop to My Order for Only $697
Normally $1995 – You Save $1248 on This Page Only
You are fully protected by our 100% Satisfaction-Guarantee.
If, for any reason, you don't think this is best long form ad training you ever been through... just let us know and along with a copy of your ad and we'll refund 100% of what you paid
What Others Say About Our Training
"Chris Rocheleau is the Greatest Social Media Copywriter on the Planet"
Keith Krance
Founder, Dominate web media
Chris is the Real Deal, his ad methods have totally skyrocketed my ROAS for my clients, he is the internet's best kept secret!
Lauren Egeland
Lauren Egeland Marketing
Chris's system works way better than anything else I've tried! It's shocking to me how much money people waste in ads using other methods that are outdated
Chad Barker
Founder, Chadbarker.com
It was a breath of fresh air to hear someone say, "Don't copy what others are doing". This was backed up by the different approach you take to breaking down the different elements of the ad and testing them independently. This truly resonated with me. I thought the MMW was one of the best trainings I’ve ever attended... This surpasses it.
Michael Grubb
AI Agent Convert
Purposeful triggering of brain mechanisms to match the sales progression and increase the chance of making the sale... This is the next generation of Scientific Advertising
Michael Miget
moneyshyft.com
“I can’t say enough about Chris… a beacon of hope in a very crowded marketplace...Chris comes along and shatters the way everyone else teaches copy… result in CPAs that can easily drop in half…These skills are invaluable.”
Stirling Gardner
Founder, stackt digital
Fascinated by the complexity of decision-making in the brain... The sequencing makes so much sense too now
Ann Juncal
IndEPENDent media buyer
I’m loving the Messaging Matrix Resource training. It’s really helping me fine-tune my messaging and reflect on my message in a different way. I can then bring that to improve my Epic ads message. If you haven’t watched it yet - highly recommend it!
Lizzie Walden
Author, Your Complete guide to coping with heartbreak
Frequently Asked Questions
No. E.P.I.C. works because the sequence persuades, not the sentences You can have no experience and learn to do this in 3 days.
No, only a knowledge of our Element System (which we'll provide as a resource as a part of participating in this workshop).
Each session will be 60-90 minutes of formal training, examples and walkthroughs. After those 90 minutes you'll have the option to stay on the call to ask questions or listen to others in a Q&A session pertaining to the curriculum. You will probably spend a 2-3 hours outside of these workshops on writing and refining your first ad... after that, writing EPIC ads because continually easier and faster with time.
We've tried every long form outline available on the market and our data shows that our EPIC Ad Framework always wins in head to head matchups. Even turning the long form into a reel against another popular reel message format showed we converted at a 12% rate where the other reel format taught by a very well know "gooroo" converted at only 4.3%. We've been able to translate this format to many formats including emails and they just convert better.
This is the only skill that has consistently outperformed every other ad framework - it's responsible for hundreds of millions in profits from ads
Add The EPIC Ad Workshop to My Order for Only $697
Normally $1995 – You Save $1248 on This Page Only
Copyright 2026 North Node Solutions Inc
P.O. Box 4026 Sedona, AZ 86340
This site is not a part of the Facebook, Instagram or Meta websites. Additionally, this website isnot endorsed by Facebook in any way. FACEBOOK, INSTAGRAM and META are a trademark of FACEBOOK, Inc.
This site is not a part of Google, Youtube or any company wholly owned by Google or Youtube. Additionally this website is not endorsed by Google or Youtube in any way.
IMPORTANT: Earnings and Legal Disclaimers
Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying any North Node Solutions programs, the economy, the normal and unforeseen risks of doing business, and other factors.
Chris Rocheleau & North Node Solutions, are not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of our products and services should be based on your own due diligence. You agree that the North Node Solutions Programs are not liable to you in any way for your results in using our products and services.
See our Terms & Conditions for our full disclaimer of liability and other restrictions.
Privacy Policy | Disclaimer | Terms of Use