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Buyers Levers

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CODE Methodology
Phase 2: Playground
Deep Level Message Optimization
Buyers Levers

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CODE Methodology

Buyers Levers

37% Completed

Current Progress

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Step 1

Step 2

Step 3

Step 4

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00 Onboarding

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Start Here First

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How CODE Methodology Works

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The "EPIC" Ad Structure

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The Metrics We Live By

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Common Marketing Mistake

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PBC: The Core 3

Phase 1: Sandbox

Sandbox Messaging Formulation

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Extracting Your Primary Message

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The 9 Engagement Elements

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Element Discovery Worksheet

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Headline Formulas

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The Sustainable 7 Rules for Engagement

The EPIC Ad Formula

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The 'Present' Section

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The 'Illustrate' Section

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The 'Convert' Section

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The 'EPIC Ad' Worksheet

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An Evidence Based Example

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9 Body Copy Rules

Sandbox Operations

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Audience Testing

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Developing Message Sets from Initial Testing

Phase 2: Playground

Auction System Optimization

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States of Awareness

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Sophistication Levels

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Hacking the Bidding System

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SPS Campaign Progression: Set Up

Deep Level Message Optimization

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The Most Bestest Words NOT to Use

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When to Use Weak Words

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Singularizing Focus with Context Words

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Decision Triggers

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Why Prospects Don't Buy

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Differentiation: The Scaling Multiplier

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Mechanism Mayhem - Differentiating Yourself from Competition

Phase 3: Stadium

Messaging Matrix and EPIC Flowsheet

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The PBC Process

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The 5D Messaging Matrix

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Using the EPIC Flowsheet to Create Your EPIC Ad

Stadium Phase Scaling

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Guidelines - (Coming Soon)

Bonus Resources and Templates

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Visual Models Bonus Session

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Copyright - chris@codemethodology.com

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